So what's your brand like?

I've just been reading this article about managing your brand in real life.

Now I'm not quite sure what my brand is like. I act fairly consistently, I guess, but what bits of me are the bits that people are actually taking away? When People think 'Benjimawoo' what are they actually remembering?

I get the feeling round the office that I've been branded a bit of a nerd. And sadly I don't work in an office where they value nerds as highly as they should.

Oh well. Such is life. Guess I'm just going to have to start flogging my own brand of... erm... Something. Underwear? I guess. 'My other willy's a monster', that style of thing.

Just wanted to share.